SHANNON COUZENS

Biography

Shannon Couzens is a senior consultant with more than 15 years experience developing and executing integrated marketing and communications programs that include corporate and product positioning, sales support, collateral, public relations, annual reports, print advertising, direct mail, web sites, internal communications and community relations. 

She entered the world of ‘free agency” in July 1999, launching Couzens Communications.  Since then, she has served as a senior-level marketing and communications resource to clients in the business-to-business and consumer arenas, including Blockbuster Entertainment, Docucorp International, Pizza Hut, BenefitMall.com, PFSweb, Meeting Professionals International, MedSurge Advances, Summit Alliance, TechCom Partners, The Powell Group and Edelman Worldwide.

Recently, Couzens was part of the team that helped launch the BLOCKBUSTER Online DVD rental service, as well as other strategic initiatives for Blockbuster, including the BLOCKBUSTER Movie Pass , BLOCKBUSTER Game Pass and in-store movie and game trading.  She also helped Docucorp implement key message development and integrated marketing around the company’s repositioning as a customer communications management company.

Prior to starting her own venture, Couzens served as a director with Bustin & Co., a Dallas-based business development firm, where she directed integrated marketing programs for a broad range of clients, including Mrs. Baird’s, Texas Utilities, Phillips Petroleum Company, TIG Insurance and The Arc, a national organization on mental retardation. She began her career with the Dallas office of Edelman Worldwide.

Couzens holds a bachelor’s degree in journalism and an MBA from the University of Georgia.  She is the recipient of several regional and national awards for communications. 

Couzens Communications
6424 Vicki Lane
Plano, Texas  75093
(972) 307-0782 Phone
E-Mail: Shannon@CouzensComm.com